Discuss some ways that a firm can link its sales promotion activities to its advertising and personal

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Discuss some ways that a firm can link its sales promotion activities to its advertising and personal selling efforts—so that all of its promotion efforts result in an integrated effort.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 06:35 AM

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Discuss some ways that a firm can link its sales promotion activities to its advertising and personal

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Many firms are trying to better integrate their sales promotion activities with their advertising an...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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