What risks and opportunities does a retail service firm face when it adds electronic channels of delivery
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What risks and opportunities does a retail service firm face when it adds electronic channels of delivery
(a) paralleling a channel involving physical stores or
(b) replacing the physical stores with a combined Internet and call center channel?
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When a retail service firm considers adding electronic channels of delivery it could be either in parallel to a channel involving physical stores or b...View the full answer
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