You have just been named the first-ever marketing director of the Bay Area Regional Accountable Health System. For 15 years, you served as the marketing and strategic planning director at Oakland Alameda Regional Hospital, a 250-bed inpatient facility with a busy emergency department and one outpatient primary care satellite. The board of your new employer has asked you to provide a brief overview of the five major aspects of your first-year marketing plan to the community that will differentiate it, as an ACS, from other hospitals in the Bay Area community. Provide this overview.