Many service companies collect data via a follow- up survey of their customers. For example, to ascertain
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Many service companies collect data via a follow- up survey of their customers. For example, to ascertain customer sentiment, Delta Air Lines sends an email to customers immediately following a flight. Among other questions, Delta asks: How likely are you to recommend Delta Air Lines to others? The possible responses are:
a. Are the data collected by Delta in this example quantitative or categorical?
b. What measurement scale is used?
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Answer a categorical Explanation Categorica...View the full answer
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Related Book For 
Essentials Of Statistics For Business & Economics
ISBN: 9780357045435
9th Edition
Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran
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