Analyzing the Situation; Media Skills: Presentations Visit the PepsiCo website at www.pepsico.com and locate the latest
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Analyzing the Situation; Media Skills: Presentations Visit the PepsiCo website at www.pepsico.com
and locate the latest annual report. Read the CEO’s letter to shareholders. (Typically, it’s the first section of the annual report.) Who is the audience for this message? What is the general purpose of the message?
What information do you think this audience wants from PepsiCo? Summarize your answers in a one-page report or a five-slide presentation, as your instructor directs.
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Related Book For 
Excellence In Business Communication
ISBN: 9781292450117
14th Global Edition
Authors: Courtland Bovee, John V. Thill,
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