Business Communication For Managers 2nd Edition PAYAL MEHRA - Solutions

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16. As the head of HR for Tec Shell Corporation, you are concerned about the writing styles of your sales professionals. You recall a meeting with Stella of“Design Consultants”; her credentials in the field of professional communication had impressed you tremendously.You arranged a meeting with
15. Globe Trot, a consulting firm in California, offers a number of training programmes for employees being sent to other countries. Globe Trot provides pre-visit orientations, counseling, foreign language training, and family cultural immersion programmes. Mridul Sharma, senior partner in Globe
14. The Learning Tree, a private education firm, is keen to submit a proposal on designing as well as managing the writing lab for a premier management business school. It has already met the faculty and has learnt the management is looking to outsource the writing lab on a contract for two years.
13. Compose a proposal to your academic head to create a break room in the academic block. As the academic representative, you get a lot of feedback from students who complain that the time between classes is too little to run over to the mess and get something to eat!You propose that the break
12. Write a formal proposal arguing the benefits of a mini-sports complex and gym for your company.Your primary audience will be the company president, Raghav Behl, the CEO, who does not see the need for the gym. Other members of your audience will probably include the board of directors, and other
11. 21st Century Finance Company is concerned about the readability of its annual report. The company has taken note of complaints by potential investors who say that they cannot understand the investor-related information.(“The language in these policies is bureaucratic jargon, double talk, a
10. The sales of Burma Biscuits for certain years are: 2011, 6.7 million; 2012, 5.4 million; 2013, 3.2 million; 2014, 2.1 million; 2015, 2.6 million; 2016, 3.6 million. Using relevant assumptions:❚❚ Prepare a line chart showing the sales of Burma Biscuits. Please include the chart label a s it
9. Oliver Newbury, COO of a biscuit manufacturing company, is keen to explore the Indian market. He has to make a presentation to an Indian subsidiary in Mumbai. He is looking to explore the prospect of tying up with a well established biscuit brand in India.He expects you, the HR manager, to give
8. Read the article that follows this question. It describes the proceedings of a lecture with the assumption that it is connected with your work. Assume that you are a senior manager and have attended the lecture at the expense of your company. The conference was attended by nearly 200
7. ABC Corporation experienced employee turnover and lowered productivity. The company conducted a massive survey, resulting in some of the following findings:❚❚ Nearly 35 per cent of employees surveyed have children under the age of twelve.❚❚ Nearly 15 per cent of employees have children
6. The weekly meeting in your organization is held every Saturday at 10 am sharp. The agenda relates to the sales performance, client meetings and presentation planning, cold calls, and budget reviews. As the branch head, you chair every meeting. Prepare a meeting report of about two pages. You can
5. The regional marketing manager wants to implement a sales force automation system in his organization.He has asked you as the branch head to investigate the benefits of introducing such an expensive system.You have been advised to collect information about three companies who are offering such
4. The general manager of your company is concerned about the attrition of newly inducted recruits within a few months of their joining. She has asked you, as the HR manager, to investigate the causes and suggest measures for reducing attrition. She has a few issues she wants you to think
3. The library committee of a business school has recommended that the library be open all night. For collecting views related to this proposition, responses were collected by the chief librarian from 400 students at random. The results are tabulated below:Response to question: Do you want the
2. See the table that follows. Based on the table, answer the questions that follow (invent information if necessary):Gender Age group Marital status Working/not working Job satisfaction Male 25–40 years 60%married 100%working Medium Female 25–40 years 48%married 76%working Low❚❚ Write the
1. Your manager wants you to investigate the feasibility of setting up a shopping mall in Sitapur, an upcoming satellite town near Lucknow, Uttar Pradesh. Keeping this context in view, answer the following questions:❚❚ Using the criterion presented in this chapter, what type of report is
9. Every visual (graphs/charts) has a story to tell. What visuals would make it easiest to see each of the following“stories”? Also, give reasons for selecting a particular visual.❚❚ Comparing the growth rates of BRICS nations in 2015❚❚ The proportion of monthly income spent by the
8. Write short notes on the following:❚❚ Difference between a letter and a memo of transmittal❚❚ The pagination process (page numbering) in report writing❚❚ First-level, second-level and third-level headings in reports❚❚ Two possible formats of the table of contents❚❚ The
7. The academic chairman of a management institute wants to launch an orientation programme for the newly inducted students. She has requested you as the member secretary to design one such programme and present a proposal to her. Give an outline of the same.
6. Students of a premier management institute have asked for a review of the teaching pedagogy followed in the institute. This is in line with the international norms of business education. The director of the institute has asked the Student Council to prepare a recommendations report so that the
5. The education officer is asked to report on the progress of the Mid-Day Meal Yojna in ABC state. INR 200 million had been granted in January 2015 for this scheme.Comment on the type of report that should be given.What organizational structure should the report follow?
4. The dean of admissions is concerned with the poor response rate of students towards the newly launched insurance management programme. As the admissions coordinator, you have been entrusted with the task of investigating the problem. Create an outline for the same. What organizational pattern
3. For each of the following situations, suggest a report type and briefly discuss with the help of a mind map how the report will be organized:❚❚ Your manager wants a quick overview of extranets.She knows that other companies are setting up extranets but she has little knowledge of what they
2. Identify the following report headings and titles as talking or functional/descriptive. Discuss the usefulness and effectiveness of each:❚❚ Need for tightening Computer ID System❚❚ How to implement Quality Circles that work❚❚ Alternatives
1. For one of your projects you have referred to three sources of data. One is a book on marketing, while the second is an article related to the theme of the project.The third is an article downloaded from the Internet.Write the bibliography specifying each source.
2. How should Nishant be counselled by the Head of Operations?
1. What are the key e-mail etiquettes that one must adhere to in the workplace?
4. Read the following extracts from the Internet and then comment on Google’s communication style:a. The Google culture is incredibly open. Even as an intern, I was able to read through documentation and source code for these important Google technologies.Whenever I had more detailed questions,
3. Refer to , a subsidiary of Globus Tours. As you are considered quite an expert in planning and organization, you have been entrusted with the task of arranging a group vacation tour for your company officials (about 15 managers and their families). Your company is a Fortune 500 firm, doing
2. Refer to Assume you represent this firm. Now draft a sales letter on behalf of the firm, offering package and platform-led services to transform a customer’s business and IT operations. You can select any customer and refer to their Web site.
1. Refer to . What are the benefits of “accentuating the positives” in writing business letters? In what circumstances do you not accentuate the positive in letters?
14. Read the following complaint filed by an irate customer about the quality of biscuits purchased from a particular company, and the response sent by the company.a. Comment on the opening and closing of the response sent by the company.b. Comment on the tone of the response.c. Comment on the
13. You have to send a message to all employees regarding performance appraisals, as they are being introduced for the first time in your organization. People may not understand the process. Send an e-mail with complete information explaining performance appraisals in simple, easy-to-understand
12. Draft an e-mail to all employees regarding an annual picnic. Enlist their cooperation and seek contributions to organize games, events, and food.
11. You are the HR head for your company. Write an e-mail asking employees for their feedback on the induction/training session they attended recently.
10. You have joined a new company. On your first day, you received an e-mail from the CEO welcoming you on board. You want to reply to his e-mail. How would you do so?
9. The management of a company has to write to its regional heads, berating them for not providing satisfactory services to clients and advising them to take ownership of their regions. Assume you are the management and write this e-mail.
8. Professor Naved came across this request in one of his interactive lectures:Professor, we are an organization consisting of relatively young employees. We came across one case where four or five employees were interacting with each other on official e-mail. It started with a nice message and
7. Archit’s salary has been pending for the last four months.Being the primary supporter of his family, he is concerned, as there many responsibilities to take care of. He has been unable to pay his rent for the last two months, and has not sent money home for the last three months. Write an
6. As a manager, you have to send an e-mail to all the customers of the company where you are currently working to invite them to the inauguration of the new office.Your task is to compose the e-mail.
5. Draft an internal memo to your employees on the use of mobile phones inside the premises of the organization. Of late, you have been receiving complaints of disruptions caused by mobile phones during meetings, presentations, conferences, and even the office seating chambers.
4. Draft an internal memo to your staff for disciplinary purposes; ask them to report to work on time, inform the office of any absenteeism, and include a doctor’s letter for sick leave. The most important problem that you would like to address is that the staff takes advantage of the
3. Submit a resignation letter to your chief manager. You are leaving under not-so-happy circumstances. In spite of your best efforts, you felt that the management was biased against you.
2. Write a letter to an employee requesting her to postpone her vacation due to an urgent deadline for an important project.
1. One of the employees in your organization has been absent for the past three weeks without any explanation.You have been trying to contact him, but have not been able to get in touch with him. You feel you have pursued the errant employee enough. You now want to give him a warning letter,
6. What qualifies as “bad news” and “good news” in business communication? What techniques are adopted to convey ‘bad news to employees and clients?
5. What are the important rules for composing a sales letter?How is it different from a routine correspondence?
4. For what kinds of correspondence can a memo be sent via e-mail?
3. What is the relevance of subject lines in letters, memos, or e-mails? Explain with examples.
2. What style of communication would you adopt when writing to an employee whose performance is below par? Why?
1. Enumerate the differences between letters and memorandums.
3. Look up the Web site http://owl.english.purdue.edu/owl/resource/544/01/ and check the resource on “Developing an outline.” The author lists four main components of effective outlines. In what ways do you think developing outlines is a useful strategy for writing?
2. The Aditya Birla Foundation awards scholarships to deserving candidates for pursuing the two-year MBA programme. They follow a simple procedure.Each candidate has to fill in an application form accompanied by an essay or a statement of purpose(SOP). The SOP is a candidate’s personal mission
1. As a Public Relations Officer in the Uttar Pradesh Tourism Department, you have been entrusted with the responsibility of drafting a promotional brochure for Uttar Pradesh Tourism. This is in light of the Olympic Games scheduled to be held in New Delhi next year. You have to design a purposeful
3. Your supervisor has asked you to prepare a report on exploring the feasibility of shifting office premises from the current location to an upmarket one (in the same city). Lay out an effective inductive argument based on this.
2. Study the following argument:❚❚ Marriott Corporation experienced employee turnover and lower productivity.❚❚ Gaurav is an employee of Marriott Corporation.❚❚ Therefore, Gaurav is planning to leave this organization.❚❚ What is the flaw in the argument?❚❚ Revise the argument
1. Read the following communication scenario and answer the questions that follow it.As the personnel manager of a software solutions firm, you have to draft a letter of refusal to an employee who is asking for sabbatical from the organization for a period of two years. The employee has been with
5. Arrange the following information in the proper format of an introduction:❚❚ Scientific results of a study show that feral sheep move from east to west.❚❚ Movement mapping charts migration.❚❚ Migration theorists developed a number of tools in the nineteenth century❚❚ Migration
4. Why is the ability to “frame” an issue considered an important skill for communicators? What are the merits of such an approach?
3. You have to inform your workers of a Diwali bonus and cash rewards to deserving salespeople. You have an array of media to choose from: e-mail, instant messaging, voice mail, the notice board, fax, and a memo. On what basis would you select the media for this message and why?
2. What are the three phases of the document life cycle?
1. Why is written communication considered a more difficult process than spoken communication?
4. Business grammar norms have changed over the years.Describe few changes and how these influence business communication. For more information, visit: http://www.npr.org/sections/
3. The Web site http://www.act.org/workkeys/assess/bus_ writ/errors.html refers to five types of common business writing errors. Can you think of more errors that we can add to the list? Also give examples as illustrated in the Web site.
2. “‘Style’ in business writing refers to the shape, voice, and force of sentences.” Do you agree with this statement?Why or why not? Refer to the Web site at: http://www.tech communicators.com/pdfs/sharp-01-good-biz-style.pdf
1. Refer to the Web site http://owl.english.purdue.edu/owl/resource/587/01/. There is a section on understanding the audience and the topic of a written assignment.Do you think the topic of writing is interwoven with the audience? In what ways?
6. The business school you head is yet to receive approval from the governing body. The application brochure has to be sent soon. You are confident that you will get the approval. The question is should you print “approval awaited” on the brochure or “approval granted”?
5. Sudipto Ray, an HR manager, is deeply anxious. The financial crisis has severely impacted business and Amigo Airlines (a private carrier) is in serious danger of becoming extinct. Unless some cost-cutting initiatives are taken, nothing can be done to revamp the airline and retain its former
4. Improving readability: Find out the Gunning fog index for the following paragraphs (See Exhibit 10.10). Make the paragraphs clearer by improving their readability.
3. Revise the following wordy sentence, and comment on the sentence length and the number of multi-syllabic words used.“I would like you to take into consideration the following points, which I know will assist you in better applying new AIICTE rules and regulation currently burdened by the need
2. Review the following sentences and correct for active and passive verbs, positive and negative sentences, word redundancies, and conciseness:❚❚ Decisions in regard to the launch of the new business newsletter rests with the top management.❚❚ Our poor knowledge about the condition in the
1. What are the characteristics of the Gunning fog index?Select a paragraph from a class assignment that you have submitted to your instructor and calculate the Gunning fog index. Do you feel that you have written concisely and accurately? How can you improve the readability of your documents?
4. Indicate the types of errors in the following phrases/sentences:❚❚ Speaking in public is more difficult than to write in private.❚❚ The business environment is not conducive to advance planning.❚❚ Deepak’s office was painted, had paneling done on it and dusted last week only.❚❚
3. What are the pitfalls in business writing?
2. What is the impact of technology on business writing?Do you think that writing trends have undergone a change?
1. In what three ways is business writing different from academic writing?
9. What tips does author Nick R Thomas suggest to give effective workplace presentations? How does non verbal communication affect presentations? (Visit: http://www.theguardian.com/careers/top-tips-for-improvingyour-presentation-skills; also visit:
8. Go to the following links: and and comment on the opening styles of each of these speakers.Comment on the closing styles too.
7. Go to the following Web site: .Now comment on the speaker’s style of delivery with reference to vocal, visual, and verbal enhancements.
6. Access the following link: .What guidelines are the authors suggesting for PowerPoint presentations?
5. Access the following link: , written by Gerard M. Blair. In his introductory paragraph, Blair says,“Management is the art of getting things done. A presentation is a fast and potentially effective method of getting things done through other people. In managing any project, presentations are
4. Access the following link: . The author recommends six techniques to harness nervousness and bring it under control. Assess the techniques and outline their usefulness.
3. With the help of a corporate Web site of your choice, prepare two text-based and two process-based Power-Point slides on the following themes:❚❚ Introducing your company to Japanese professionals;you represent a successful Indian firm looking for a possible expansion into East Asia and
2. The pulse polio initiative has to be explained to a rural area in your state. What background information can help you to decide your pitch? Look up for details.
1. Imagine you have to present your company’s insurance plan to the retired population. What conclusions can you draw about the audience? Based on your analysis, prepare the pitch of the presentation. Visit the following Web site for details:
9. Can you comment on the presentation styles of the following speakers? Do you think they are effective presenters?Why or why not?❚❚ Adolf Hitler❚❚ Mukesh Ambani❚❚ Shiv Khera❚❚ Azim Premji❚❚ Laloo Prasad Yadav
8. Identify the best kind of graphic to illustrate the following data. Also prepare a data-based PowerPoint slide for each. Explain at least two of the following by framing an appropriate message:❚❚ Proportion of every state rupee spent on education, social service, transportation, debt, and
7. You have to market a new type of home exercise kit(select a Web site) to prospective buyers. Devise a presentation for Rotary Club members (Mumbai chapter).
6. The World Bank has agreed to grant substantial financial aid to social agencies that campaign for the eradication of polio. As a prominent social service organization(an NGO), you must present your pitch to the World Bank team comprising two Indians, an American, and a Cuban. Devise a
5. Select a recent technological innovation that is useful for business. Your team has to present this tool to a company’s top management and persuade them to procure the same for their company.
4. You are the corporate communications director of your company. You observe that the company’s Web site(select a Web site) is poorly organized and could do with a better display considering that your organization needs the publicity. Persuade the top management to revamp the Web site by making
3. Your marketing professor has given you a presentation exercise. The title of the project is “Coke versus Pepsi:The Battle Continues.” What could be the proposed objectives of your presentation? Are these objectives different from the subject of the presentation?
2. A management graduate, Rajat, has recently joined Aristech as an assistant manager. One of his tasks is to routinely provide the status of projects to his immediate supervisor as well as the general manager (projects).For his first presentation, Rajat prepared 40 impressive slides with
1. Satya is worried. She works at a prominent multinational firm, Pegasus, which deals with international clients on a regular basis. Yesterday her supervisor called her to tell her that she had to go to Germany in two days to market their firm to the client. The deal is important not only for the
9. What strategy would you adopt for the middle section of your presentation on the following themes:❚❚ A bank promoting the student loan scheme to a group of students entering the first year of management❚❚ An academic presentation on creativity❚❚ A social organization promoting
8. Name the sources of information you would utilize to collect material on the following themes:❚❚ A presentation on convincing your employees to register for the stock option scheme❚❚ An academic presentation on leadership skills for managers❚❚ Presenting a new investment plan for
7. What are the important elements of PowerPoint slides?
6. “Brevity is the soul of wit” according to Shakespeare.Explain with reference to presentations.
5. Describe the advantages of a summary as a closing? When should a call to action be used to close presentations?
4. What does PACT signify? How is the purpose of a presentation different from its subject?

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