Discuss the comparative advantages and disadvantages of using emotional appeal and logical appeal.

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Excellence In Business Communication

ISBN: 9781292404806

13th Edition

Authors: John Thill, Courtland Bovee

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Question Posted: Feb 06, 2024 02:24 AM

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Discuss the comparative advantages and disadvantages of using emotional appeal and logical appeal.

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Emotional and logical appeals are two persuasive techniques that writers speakers and advertisers use to engage their audience and support their argum...View the full answer

Excellence In Business Communication

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