One of your employees submitted a report that compares the market opportunities for two product ideas your
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One of your employees submitted a report that compares the market opportunities for two product ideas your company might develop. The report concludes that because the first idea yielded 340,000 hits in a Google search whereas the second idea yielded only 128,000 Google hits, the first idea clearly has more sales potential. Is this a valid conclusion? Why or why not?
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Excellence In Business Communication
ISBN: 9780134319056
12th Edition
Authors: John Thill, Courtland Bovee
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