Which of the following is a good technique to gain attention in the opening paragraph of any application letter?

a. Make sure you “jump off the page” with an eye-catching design.

b. Explain how you have some immediate potential to meet the company’s needs.

c. Invoke a sense of dramatic mystery by withholding either the job you are applying for or some key facts about your self.

d. Go deep; structure your letter more along the lines of a comprehensive informational report.