Which of the following is the most accurate description of the role that communication will play in your career?

a. Ideas matter more than anything, so as long as you are creative and have strong business sense, you can hire people to take care of communication tasks.

b. No matter what other skills, connections, and attributes you have, your prospects will be limited if you don’t have good communication skills.

c. In today’s tough business world, performance is the most important differentiator; everything else is a distant second.

d. As a “soft skill,” communication is important in some careers, such as sales and human resources, but not in technical, financial, or administrative careers.