You work for a business that operates 58 snack food stalls located at railway stations, bus terminals,

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You work for a business that operates 58 snack food stalls located at railway stations, bus terminals, and other transport hubs. The business has been growing over the past three years but lacks sufficient funding to expand into new sites and into neighboring countries. This has allowed a competitor to step in and replicate much of what you do. They even call themselves FastSnak in imitation of your QuikSnak brand. They are still slightly smaller in terms of spread and have 33 stalls in your country, but they have set up eight new ones in regional airports.

There are persistent rumors that FastSnak is on the verge of mounting a takeover of your business or that the two brands are about to merge. Neither is true, and in fact you have recently secured sufficient investment to open 40 new outlets and form partnerships with overseas companies to secure another 25 outlets in three neighboring countries.

Your task: Write a post for the company’s blog quashing the rumors and announcing the exciting new expansion plans.

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Excellence In Business Communication

ISBN: 9781292404806

13th Edition

Authors: John Thill, Courtland Bovee

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