Question: Ask the students to evaluate MRVs competitive strategy: a. What does their strategy mean? What characterizes a quality customer? What characterizes a quality relationship? b.

Ask the students to evaluate MRV’s competitive strategy:

a. What does their strategy mean? What characterizes a quality customer? What characterizes a quality relationship?

b. What are five ways that MRV can create quality relationships?

c. What are five ways that MRV can use quality relationships to obtain repeat business?

d. What are five ways that MRV can use quality relationships to obtain word-of-mouth promotion?

 LO.1

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