Essentials Of MIS 14th Edition Kenneth C. Laudon, Jane P. Laudon - Solutions

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12- 16 What has Maersk done to mitigate the problems of the TradeLens project?
12- 15 Describe the problems encountered by the TradeLens project. What management, organization, or technology factors were responsible for these problems?
12- 14 What core problem-solving steps has Maersk gone through in developing the new system?
12- 13 Assess the importance of the TradeLens project for Maersk.
12- 12 With three or four of your classmates, select a system described in this text.Write a description of the implementation problems you might encounter with such a system and the steps you would take to solve or prevent these problems.If possible, use Google Docs and Google Drive or Google
11- 14 Are self-driving cars good business investments?Explain your answer.
11- 13 What are the people, organizational, and technology challenges posed by self-driving car technology?
11- 10 This project gives you an opportunity to learn how to use Excel’s PivotTable functionality to analyze a database or data list. Use the data file for Online Management Training Inc. described earlier in the chapter. This is a list of the sales transactions at OMT for one day. You can find
11- 3 What is artificial intelligence (AI)? How does it differ from human intelligence?• Define artificial intelligence (AI).• Explain how AI differs from human intelligence.
7. What is your proficiency level with Microsoft Office tools? What work have you done with Excel spreadsheets?
6. Have you ever worked with Salesforce.com ? How have you used the software?
5. What do you know about our company and about computer vision systems? Have you ever done any work with AI technology?
4. Give an example of how predictive maintenance systems could be used in another industry.
3. How did BP and Royal Dutch Shell’s predictive maintenance applications change business operations and decision making?
2. What is the role of the Internet of Things(IoT) and Big Data analytics in predictive maintenance?
Is Uber a viable business? Explain your answer.
What is the relationship between information technology and Uber’s business model?Explain your answer.
Analyze Uber using the competitive forces and value chain models. What is its competitive advantage?
Form a group with three or four of your classmates. Select two businesses that are competitors in the same industry and that use their websites for electronic commerce. Visit these websites. You might compare, for example, the websites for Pandora and Spotify, Amazon and BarnesandNoble.com , or
Pick one e-commerce company on the Internet—for example, Ashford, Yahoo, or Priceline. Study the web pages that describe the company and explain its purpose and structure. Use the web to find articles that comment on the company. Then visit the Securities and Exchange Commission’s website at
Nelly, Gina Tricot, and H&M are all Swedish clothing retail brands. Examine each of their websites and compare them. How do they differ from each other in terms of tone, approach, overall concept, market segmentation, value proposition (quality and pricing), revenue model, and market
As the owner of a small sports store, you have noticed that many customers have a favorite type of golf ball. You figure that golf balls could be of special commercial interest to an online business for several reasons: they are often lost and in need of replacement, there is a big variety of golf
How has e-commerce affected business-to-business transactions?• Explain how Internet technology supports business-to-business electronic commerce.• Define and describe Net marketplaces and explain how they differ from private industrial networks (private exchanges).
What are the unique features of e-commerce, digital markets, and digital goods?• Name and describe four business trends and three technology trends shaping e-commerce today.• List and describe the eight unique features of e-commerce.• Define a digital market and digital goods and describe
Use the web to find examples of data analytics used by fantasy sports companies.
Be prepared to talk about SportsFantasy Empire’s games as well as the games offered by competitors to show you are familiar with the industry. Inquire about some of the ways the company fine-tunes its online presence. Be prepared to give an example of how you think a fantasy game could improve
Use the web to do more research on the company. Try to find out more about its strategy, competitors, and business challenges. Additionally, review the company’s social media channels from the past 12 months. Are there any trends you can identify or certain themes the social media channels seem
Review this chapter and also the discussion of search and search engine marketing in Chapter 7 . To qualify for this job, you should also have taken course work in statistics. Course work or on-the-job training in SQL and SAS also would be helpful.
Can you give an example of a problem you solved using data analytics? Did you do any writing and analysis? Can you provide examples?
How would you propose working with our nontechnical teams in telling a story about customer data insights so that they are able to drive customer engagement and loyalty and execute more effectively?
What do you know about the cost of acquiring a customer through social media channels (i.e., measuring the average customer acquisition cost on social networks;acquisition vs. retention costs)?
Have you ever analyzed data about website performance or online customer behavior?
What is your background in statistics? What courses did you take? Have you had any job experience where you had to use statistics?
Do you play fantasy sports? How often? Have you ever worked with data about fantasy sports? Why do you think you would be a good fit for this job?
Should all companies use social media technology for customer service and marketing?Why or why not? What kinds of companies are best suited to use these platforms?
Give an example of a business decision in this case study that was facilitated by using social media to interact with customers.
Assess the people, organization, and technology issues for using social media technology to engage with customers.
If you were a small business, what factors would you consider in deciding whether to use a FinTech service?
What are the advantages and disadvantages of small businesses obtaining loans from FinTech services?
How do the financial services described here use information technology to innovate?
What distinguishes the FinTech services described in this case from traditional banks?Explain your answer.
9- 16 What does Zara mean by “location intelligence”? Is this a good way to draw customers to physical shops and convince them to not do their shopping online?
9- 15 At the headquarters of Zara in Spain, the staff in the data room have an overview of the stocks that sourcing companies have of the fabrics needed to produce its clothes. Explain why this overview is essential for a fast-fashion company like Zara.
9- 14 Zara sources its products mostly in Europe. Give a list of advantages and disadvantages of sourcing in countries like Spain and Portugal as opposed to sourcing in, for instance, Bangladesh.
9- 13 Considering the example of the Japanese customer who wanted to buy a scarf, what methods does Zara use to analyze and predict customer behavior? Does data analytics help Zara know their customers better than they know themselves?
9- 11 In addition to carrying goods from one place to another, some trucking companies provide supply chain management services and help their customers manage their information. In this project, you’ll use the web to research and evaluate two of these business services. Investigate the websites
9- 8 Toronto-based Mercedes-Benz Canada, with a network of 55 dealers, did not know enough about its customers. Dealers provided customer data to the company on an ad hoc basis. Mercedes did not force dealers to report this information. There was no real incentive for dealers to share information
9- 6 If a company wants to implement an enterprise application, it had better do its homework. Discuss the implications of this statement.
9- 5 Supply chain management is less about managing the physical movement of goods and more about managing information. Discuss the implications of this statement.
9- 4 What are the challenges that enterprise applications pose, and how are enterprise applications taking advantage of new technologies?• List and describe the challenges enterprise applications pose.• Explain how these challenges can be addressed.• Describe how enterprise applications are
9- 3 How do customer relationship management systems help firms achieve customer intimacy?• Identify three potential touch points for a retailer and explain what a touch is.• Describe the nature and purpose of sales force automation.• Describe cross-selling and why it is important to a
9- 2 How do supply chain management systems coordinate planning, production, and logistics with suppliers?• List four likely parts of a retailer’s supply chain.• Distinguish between upstream and downstream portions of the supply chain.• Identify the supply system likely to be used by a
9- 1 How do enterprise systems help businesses achieve operational excellence?• Identify six financial and accounting processes supported by enterprise systems.• Explain how enterprise systems provide valuable information for improving management decision making.
4. Inquire how you would be using Microsoft Office tools for the job and what Excel and Access skills you would be expected to demonstrate. Bring examples of the work you have done with this software. Show that you would be eager to learn what you don’t know about these tools to fulfill your job
2. Review this text’s Chapter 9 on enterprise applications, and Chapter 12 on developing systems, and IT project management and implementation .
1. Do some research on the company, its industry, and the kinds of challenges it faces.Look through the company’s LinkedIn page and read their posts over the past 12 months. Are there any key trends in the LinkedIn posts for this company?
8. Tell us what you can do with Microsoft Office software. Which tools have you used? Do you have any Access and Excel skills? What kinds of problems have you used these tools to solve? Did you take courses in Access or Excel?
7. What do you know about ERP or JDA manufacturing systems? Have you ever worked with them? What exactly did you do with these systems?
6. Describe the projects you have worked on in a team. Did you play a leadership role? Exactly what did you do to help your team achieve its goal? Were any of these projects IT projects?
5. Give an example of two business decisions that were improved by using Salesforce.com .
4. How did using Salesforce.com make Adidas more competitive? How did it change the way the company ran its business?
3. How do information systems support Adidas’s strategy?
2. What is Adidas’s business strategy? What is the role of customer relationship management in that strategy?
1. Analyze Adidas using the competitive forces and value chain model.
1. Identify and describe the problem discussed in this case. What people, organization, and technology factors contributed to the problem?
8- 16 How can data breaches like this be prevented?
8- 15 Discuss the potential impact of the Bulgarian tax hack.
8- 13 Identify and describe the security and control issues related to the hacking technique discussed in this case.8- 14 What managerial issues are faced by Bulgarian civil servants in charge of cybersecurity?
8- 11 This project will help develop your Internet skills in using the web to research and evaluate security outsourcing services.You have been asked to help your company’s management decide whether to outsource security or keep the security function within the firm. Search the web to find
8- 10 This project uses spreadsheet software to calculate anticipated annual losses from various security threats identified for a small company.Mercer Paints is a paint manufacturing company located in Alabama that uses a network to link its business operations. A security risk assessment that
8- 9 A survey of your firm’s IT infrastructure has identified a number of security vulnerabilities. Review the data about these vulnerabilities, which can be found in a table in MyLab MIS. Use the table to answer the following questions:• Calculate the total number of vulnerabilities for each
8- 8 VidHongKong is planning a new Internet venture for renting and watching movies online. Their planned solution comprises a newly built web portal, a new database for keeping records of movies, movie rentals and customers, a new CRM system, and specialized software for connecting the new system
8- 7 Suppose your business had an e-commerce website where it sold goods and accepted credit card payments. Discuss the major security threats to this website and their potential impact. What can be done to minimize these threats?
8- 5 Information system security isn’t simply a technology issue, it’s a business issue. Discuss.
8- 4 What are the most important tools and technologies for safeguarding information resources?• Describe the nature of a token in the context of authentication.• Describe how two-factor identification can help to reduce fraud, hacking, and security breaches.• Explain how an intrusion
8- 3 What are the components of an organizational framework for security and control?• Distinguish between implementation and administrative controls.• What are general controls, and what do they apply to in information systems?• Describe how systems builders decide which controls are
8- 2 What is the business value of security and control?• Explain how inadequate security and control may result in serious legal liability.• Define the term electronic evidence and explain its importance.
8- 1 Why are information systems vulnerable to destruction, error, and abuse?• List and describe the most common threats against contemporary information systems.• Define malware and distinguish among a virus, a worm, and a Trojan horse.• Define a hacker and explain how hackers create
7- 10 In this project, you’ll use the web to research alternative wireless services and use spreadsheet software to calculate wireless service costs for a sales force.You would like to equip your sales force of 35, based in Cincinnati, Ohio, with mobile phones that have capabilities for voice
7- 4 What are the principal technologies and standards for wireless networking, communication, and Internet access?• Define Bluetooth, Wi-Fi, WiMax, and 3G, 4G, and 5G networks.• Describe the capabilities of each and for which types of applications each is best suited.• Define RFID, explain
7- 3 How do the Internet and Internet technology work, and how do they support communication and e-business?• Explain the role of a Tier 1 Internet Service Provider (ISP).• Explain the differences between instant messaging, emails, and chat services.• Define and describe the purpose of
5. Inquire about the Microsoft Office skills that you would need for this job. Bring examples of the work you have done with this software.
4. Do you have any experience with online reputation management?
3. What other applications can you think of for the ITS Connect?
2. What can be done to speed up the adoption of V2X technology among vehicle owners?
1. What are the pros and cons of the V2X technology?
3. The decision to shut down 2G was easy technically but hard in terms of implementation.” Do you agree with this statement? Why or why not?
2. What is meant by “wireless spectrum” and“spectrum crunch”? What measures were taken to alleviate the spectrum scarcity?
1. What do 2G, 3G, and 4G refer to? Explain one difference among them.
6- 16 Should all organizations try to collect and analyze big data? Why or why not? What people, organization, and technology issues should be addressed before a company decides to work with big data?
6- 15 Describe the limitations to using big data.
6- 12 With your team of three or four students, select an online database to explore, such as Best Buy or the Internet Movie Database. Explore one of these websites to see what information it provides. List the entities and attributes that the company running the website must keep track of in its
6- 11 This project develops skills in searching online web-enabled databases with information about products and services in faraway locations.Your company is located in Greensboro, North Carolina, and manufactures office furniture of various types. You are considering opening a facility to
6- 10 In this exercise, you will use database software to design a database for managing inventory for a small business. Sylvester’s Bike Shop, located in San Francisco, California, sells road, mountain, hybrid, leisure, and children’s bicycles. Currently, Sylvester’s purchases bikes from
6- 9 Your industrial supply company wants to create a data warehouse from which management can obtain a single corporate-wide view of critical sales information to identify bestselling products, key customers, and sales trends. Your sales and product information are stored in several systems: a
6- 8 Emerson Process Management, a global supplier of measurement, analytical, and monitoring instruments and services based in Austin, Texas, had a new data warehouse designed for analyzing customer activity to improve service and marketing. However, the data warehouse was full of inaccurate and
6- 6 To what extent should end users be involved in the selection of a database management system and database design?
6- 5 It has been said that you do not need database management software to create a database environment. Discuss.
6- 4 Why are data governance and data quality assurance essential for managing the firm’s data resources?• Why is ensuring data quality important, and what might be involved in this?• What is involved in a data quality audit?• Identify individuals or organizations that might be affected by
6- 3 What are the principal tools and technologies for accessing information from databases to improve business performance and decision making?• Explain why businesses may be more interested in big data than in smaller data sets.• Describe how a business might use a data mart.• Describe the

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Essentials Of MIS 14th Edition Kenneth C. Laudon, Jane P. Laudon - Solutions

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