FiredUp, Inc., (the same FiredUp we met at the end of Chapter 3, p. 60) is a small business owned by Curt and Julie Robards. Based in Brisbane, Australia, FiredUp manufactures and sells FiredNow, a lightweight camping stove. Recall that Curt used his previous experience as an aerospace engineer to invent a burning nozzle that enables the stove to stay lit in very high winds. Using her industrial design training, Julie designed the stove so that it is small, lightweight via phone. The warranty on the stove covers 5 years of cost-free repair for stoves used for recreational purposes.