Question: if Explain why the business process shown in Figure 7-5 is a cross-functional rather than a functional process. Use the swim lanes in Figure 7-7

if Explain why the business process shown in Figure 7-5 is a cross-functional rather than a functional process.

Use the swim lanes in Figure 7-7 to support your answer.

Majestic’s competitive strategy is to form quality relationships with quality customers. Given that strategy, it would seem that Majestic is a perfect candidate for a CRM application that would make it “customercentric.”

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