Question: 4. In order to help implement her fi rms strategic plans, the CEO of a business fi rm would most likely want marketing, manufacturing, and

4. In order to help implement her fi rm’s strategic plans, the CEO of a business fi rm would most likely want marketing, manufacturing, and fi nance executives to develop .

(a) means–ends chains

(b) operational plans

(c) fl exible budgets

(d) project management

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