ChoicePoint exposed itself to considerable expense, many problems, and a possible loss of brand confidence because it notified the Los Angeles Police Department, cooperated in the investigation, and notified the individuals whose records had been compromised. It could have buried the theft and possibly avoided any responsibility. Comment on the ethical issues and ChoicePoint’s response. Did ChoicePoint choose wisely? Consider that question from the viewpoint of customers, law enforcement personnel, investors, and management.