Question: Paneras success has come partly from its ability to predict long-term trends and orient the company toward innovation to fulfi ll consumers desires. Its self-perception

Panera’s success has come partly from its ability to predict long-term trends and orient the company toward innovation to fulfi ll consumers’ desires. Its self-perception as a purveyor of artisan bread well predated the current national trend for fresh bread and the explosion of artisan bakeries throughout metropolitan America. For Panera Bread, a company able to successfully spot long-term trends in the food industry, artisanstyle bread served with deli sandwiches and soups is a combination proven to please the hungry masses.

Panera has demonstrated that sticking to company ideals while successfully forecasting and then leading the response to long-term industry trends will please customers time and time again. Th e low-carb craze didn’t faze Panera, but can this company continue to navigate the changing dietary trends in today’s unstable market?

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