1. Can you imagine any risks or dangers that Western companies might face in pursuing base of...

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1. Can you imagine any risks or dangers that Western companies might face in pursuing base of the pyramid strategies?

2. Is there anything that Western companies might learn from base of the pyramid strategies in emerging markets that might be valuable in their home markets?

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

Question Posted: Apr 20, 2018 07:14 AM

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1. Can you imagine any risks or dangers that Western companies might face in pursuing base of...

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1 T he main risk might lie in the challenge of maintaining clear market segmentation internationally ...View the full answer

Exploring Strategy Text and Cases

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