Question: 1. Can you imagine any risks or dangers that Western companies might face in pursuing base of the pyramid strategies? 2. Is there anything that
1. Can you imagine any risks or dangers that Western companies might face in pursuing base of the pyramid strategies?
2. Is there anything that Western companies might learn from base of the pyramid strategies in emerging markets that might be valuable in their home markets?
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1 T he main risk might lie in the challenge of maintaining clear market segmentation internationally ... View full answer
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