1. Comment on the measures used to evaluate Mosss performance. What measures would you see as fair...

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1. Comment on the measures used to evaluate Moss’s performance. What measures would you see as fair and appropriate?

2. Should Andrew Moss and Lord Sharman be held responsible for their strategic bet on European markets rather than Asian markets?

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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