Question: 1. How did Ningbo Smarter Logistics succeed in gaining the attention of very senior global managers in a large multinational like IBM? 2. How can

1. How did Ningbo Smarter Logistics succeed in gaining the attention of very senior global managers in a large multinational like IBM?

2. How can MNC relationships be leveraged as a pathway to innovation by small and young entrepreneurial firms?

3. What does this case help you to understand about the opportunities and challenges associated with open innovation?

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1 At a macro level the case highlights the importance that large multinationals are assigning to emerging markets such as China not just because of the size of the market business but as a source of i... View full answer

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