1. How does Tesla Motor€™s strategy fit with the various strategy definitions in Figure 1.1?

2. What seems to account for Tesla€™s success?

Figure 1.1

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'..the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals' Alfred D. Chandler "Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value' Michael Porter 'a pattern in a stream of decisions' 'a firm's theory about how to gain competitive advantages' 'the long-term direction of an organisation' Peter Drucker Henry Mintzberg Exploring Strategy