Question: 1. Identify the various features of Murugananthams approach that make his sanitary towel business a typical or not so typical frugal innovation. 2. Could a

1. Identify the various features of Muruganantham’s approach that make his sanitary towel business a typical or not so typical ‘frugal innovation’.

2. Could a large company such as Procter & Gamble imitate this strategy?

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