1. Identify the various features of Murugananthams approach that make his sanitary towel business a typical or...

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1. Identify the various features of Muruganantham’s approach that make his sanitary towel business a typical or not so typical ‘frugal innovation’.

2. Could a large company such as Procter & Gamble imitate this strategy?

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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Question Posted: Apr 20, 2018 07:23 AM

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1. Identify the various features of Murugananthams approach that make his sanitary towel business a typical or...

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1 Typical frugal innovation On the one hand there is a great deal that is typical about frugal innov...View the full answer

Exploring Strategy Text and Cases

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