1. In which areas does H&M have significant resources and capabilities and what are they? What are H&M’s threshold and distinctive resources and capabilities? What are the implications of these resources and capabilities for international strategy of the company?

2. In what areas and functions does H&M’s resources and capabilities provide for competitive advantage? To what extent can they be sustained? To what extent can other fashion retailers be successful in imitating H&M’s success? Which competitor(s) is/are/will be a real threat to H&M? Why?

3. What should H&M and CEO Karl-Johan Persson do to sustain and further strengthen H&M’s competitive advantage? What should they do about areas with only temporary advantages? Are there areas where H&M need to develop further capabilities and, if so, in which areas/functions?