1. What strategy statement would you propose for the Glastonbury Festival?
2. Carry out a ‘three horizons’ analysis of the Glastonbury Festival, in terms of both existing activities and possible future ones. How might this analysis affect their future strategic direction?
3. Using the headings of environment, strategic capability, strategic purpose and culture seen in Chapter 1, identify key positioning issues for the Glastonbury Festival and consider their relative importance.

4. Like many areas of entertainment, music festivals can appear an attractive prospect to those with a passion for that specific entertainment form. How would you define this sector and its attractiveness?

5. What alternative strategies do you see for the Glastonbury Festival?
6. Converting good strategic thinking into action can be a challenge: evaluate the strategic options from Q5 and identify not only the outcomes but also the obstacles that might restrict their achievement.