1. What were the motivation(s) for Greyston Bakerys diversifications? 2. Referring to the Ansoff matrix, how would you classify these diversifications?

1. What were the motivation(s) for Greyston Bakery’s diversifications?

2. Referring to the Ansoff matrix, how would you classify these diversifications?

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

Question Details
Chapter # 8
Section: Exercise Questions
Problem: 1
Posted Date: April 20, 2018 06:48:01