Question: Select a product that has become a dominant design for its industry (e.g., the IBM PC in personal computers, McDonalds in fast food, Harvard Business

Select a product that has become a dominant design for its industry (e.g., the IBM PC in personal computers, McDonald’s in fast food, Harvard Business School in MBA education, and Southwest in budget airlines). What factors caused one firm’s product architecture to become dominant? Why did other firms imitate this dominant design? How did the emergence of the dominant design influence the evolution of the industry?

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