What are the advantages of the real options approach to this evaluation over other approaches (a) to

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What are the advantages of the real options approach to this evaluation over other approaches (a) to building the brewery; and (b) to other ideas being considered?

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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