The operating profits from 2012 to 2014 reported by each of Johnson & Johnson€™s primary business segments are provided below. Sales numbers for each of the segments are provided in BE5€“2 of the Brief Exercises section of this chapter (dollars in millions).

REQUIRED:
a. Which of the segments is the most profitable as a percentage of sales?
b. Which of the segments reports the fastest growth in profitability?

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2014 2013 2012 Consumer $ 1,941 $1,973 9,178 $1,693 6,075 Pharmaceutical Medical devices 11,696 7,187 5,261 7,953