A company is reviewing its total quality management programme, which does not appear to be making the

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A company is reviewing its total quality management programme, which does not appear to be making the progress expected. Problems have been identified in:

• Fear of exposing weaknesses in the organization.

• Lack of commitment from senior executives.

• Seeing it as someone else’s problem.

How could the management accountant help in addressing these problems (300 words)?

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