A company manufacturing specialised medical equipment and supplies is currently having a debate internally about developing an
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A company manufacturing specialised medical equipment and supplies is currently having a debate internally about developing an e-business strategy. The sales manager wants to develop an e-commerce website. The managing director thinks that digital methods are not necessary; what really matters is intensive marketing and offering good technical support for the products.
Explain how the management accountant could provide useful information to help this debate come to a conclusion (300 words).
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Related Book For
Financial And Management Accounting An Introduction
ISBN: 9781292244419
8th Edition
Authors: Pauline Weetman
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