What is a product or service value proposition? How does it affect customer purchase decisions?
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What is a product or service value proposition? How does it affect customer purchase decisions?
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A product value proposition is a statement that artic...View the full answer
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Related Book For
Managerial Accounting An Integrative Approach
ISBN: 9780999500491
2nd Edition
Authors: C J Mcnair Connoly, Kenneth Merchant
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