Imagine a new Jersey-based fashion company, Jersey Devil Burgers, Inc., wants to start a new trendy, food truck business that will be a local competitor to Five Guys.

1. Jersey Devil Burgers wants to deeply understand the unique needs of their customers. In essence, they want to use analytics and available customer data to understand their target audience with an engagement strategy. Utilizing various analytics tools discussed in the text and videos, IN THIS COURSE, choose five specific tools/techniques you believe they should be using, how they should go about using them in the context of the their industry and explain why these tools are appropriate for their specific needs. (80 points, About 600-750 words)

 

2. Discuss the ethical implications of using the techniques that you discussed in Question 1. How do you recommend Jersey Devil Burgers maintains and respects customer privacy?