What is value-based customer segmentation? Why is it used?
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What is value-based customer segmentation? Why is it used?
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Valuebased segmentation evaluates groups of customers in terms of the revenue they generate and the ...View the full answer
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Managerial Accounting An Integrative Approach
ISBN: 9780999500491
2nd Edition
Authors: C J Mcnair Connoly, Kenneth Merchant
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