Comcast Corporation (CMCSA) is a global media and entertainment company with operations divided into three major segments:
▪▪ Cable Communications: High-speed Internet, video, voice, and wireless services to U.S. customers under the brand Xfinity
▪▪ NBCUniversal: Programing for television and cable networks, films for movie theaters, DVDs, and Universal theme parks in Florida, California, and Japan
▪▪ Sky: Companies that provide media, entertainment, and communications services in Europe
Revenue, operating income, and depreciation and amortization information for these segments for a recent year are as follows (in millions):

a. Prepare a vertical analysis of the segment revenues to total revenues. Round to the nearest whole percent.
b. Which segment contributes most to total revenues?
c. Compute (1) EBITDA and (2) EBITDA as a percent of revenue for each segment.
d. Evaluate segment EBITDA as a percent of revenue.

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Segment Cable Communications NBCUniversal Sky Total Revenue $ 60,051 28,082 18,594 $106,727 Operating Income (Loss) $17,517 3,991 (1,080) $20,428 Depreciation and Amortization $ 7,753 2,278 3,034 $13,065