Question: Repeat Problem 2 using the data below for Kroger Co (NYSE: KR). However, this time you should create a copy of your worksheet to use

Repeat Problem 2 using the data below for Kroger Co (NYSE: KR).

However, this time you should create a copy of your worksheet to use as a template. Replace the data for Electronic Arts with that of Kroger.

Fiscal Year 2016 2015 2014 2013 2012 Total Revenue 109,830 108,465 98,375

a. Which company’s sales were growing faster over this period? Which one had the faster net income growth?

b. Which company was more profitable in 2016? Which was more profitable if you take a longer view? Would the volatility of the net profit margin affect your desire to invest in one company or the other?

Fiscal Year 2016 2015 2014 2013 2012 Total Revenue 109,830 108,465 98,375 96,619 90,269 Net Income 2,039 1,728 1,519 1,497 602

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