The Hollywood Stock Exchange (www.hsx.com) has described itself as “the world’s leading entertainment stock market.” The site has been owned by Cantor Fitzgerald, one of the world’s leading trading firms. “Investors” at the HSX.trade virtual shares of celebrities and movies with virtual money called the Hollywood Dollar. For example, “investors” can trade “stock” on a new major movie release. Although the site is still considered an entertainment website, how might information concerning the price of this “stock” be of use to investors in the actual stock market? Similarly, how might information concerning the price of this “stock” be of use to managers of firms that produce and distribute films?