Angela Simpson is considering the purchase of a home entertainment center. The product attributes she plans to

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Angela Simpson is considering the purchase of a home entertainment center.

The product attributes she plans to consider and the weights she gives to them are as follows:Portability .1

Sound projection .6 Warranty .3

Angela rated the brands as follows:Brand A Brand B Brand C Portability 6 9 5 Sound Projection 8 6 9 Warranty 7 8 6

Using the consumer buying matrix, conduct a quantitative product evaluation rating for each brand. What other factors is Angela likely to consider when making her purchase?

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Personal Finance

ISBN: 9781264101597

14th Edition

Authors: Jack Kapoor, Les Dlabay, Robert Hughes, Melissa Hart

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