1. Take a look at blog given below. What can you tell about the corporate culture of...

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1.  Take a look at blog given below. What can you tell about the corporate culture of Zappos?

2.  How do they approach customer service? Do you think it works? Why or why not?


Zappos has a reputation for being customer-centered, meaning it embraces the notion that customers come first. One of the ways that is allows employees to communicate with customers is through its blogs at https://www.zapposinsights.com/blog.

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Foundations of Business

ISBN: 978-1337386920

6th edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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