What are the ingredients of L L Beans promotion mix L L Bean is reaching into alternative promotions, including outfitting Weather Channel meteorologists around the United States and emblazoning its name on the tarp used by the Red Sox baseball team to protect the field during rain delays What othe...

1 The company relies on advertising print television direct mail and online personal selling on the ...

What are the ingredients of L.L.Beans promotion mix? L.L.Bean is reaching into alternative promotions, including outfitting Weather

What are the ingredients of L.L.Bean’s promotion mix?
L.L.Bean is reaching into “alternative” promotions, including outfitting Weather Channel meteorologists around the United States and emblazoning its name on the tarp used by the Red Sox baseball team to protect the field during rain delays. What other kinds of promotional activities do you think would suit the company’s outdoors image?
Do you think L.L.Bean’s Web site will ever entirely take the place of its mail-order catalog? Why or why not?