For a business, why are crisis and reputation management, listening to stakeholders , and targeting specific types

Question:

For a business, why are crisis and reputation management, listening to stakeholders, and targeting specific types of customers important activities?

Stakeholders
A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies. Some examples of key stakeholders are creditors, directors, employees,...

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