Those factors existing independent of individual consumers and firms that influence the exchange process are called individual
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Question:
- Those factors existing independent of individual consumers and firms that influence the exchange process are called
- individual influencers
- environmental influences
- external influences
- physical surroundings
- The combined effects of the situation, the marketer, and the buying unit on the exchange processes is called the
- consumer foundation
- Marketing foundation
- consumer quadrangle
- Marketing triad
- The temporary environmental and personal factors that form the context within which a consumer activity occurs is the definition of
- motivation
- personal influence
- personality
- consumer situation
- ________ deals with the question of how managers can manipulate the design of the building the interior space in the way to influence the behaviors and emotions of consumers.
- Sense texture
- atmospherics
- aesthetics
- Interference
- The reasons and purposes for why consumers purchase a product is the definition of which of the following consumer situations?
- physical surroundings
- social surroundings
- task definition
- Time
- ____ occurs when a person perceives that his or her movements are restricted because of limited space.
- hazing
- crowding
- anxiety
- social facilitation
- The type of time that people divided into a past present and future and that people speak of as “killing time”, “wasting time” and “using time” is called
- linear separable
- circular traditional
- procedural traditional
- Indian time
- Of all the environmental influences the one that is most closely connected to the individual influencers is
- situational influences
- Group influences
- culture
- Subculture
- Which of the following factors is an accurate characterization of a consumer situation
- situations include the product features
- situations involve the time that an activity occurs
- situations included description of the paste in which a consumer activity occurs
- situation do not include the long term personal characteristics of the person
- Which of the following would not be an example of a type of consumer situation
- personal surroundings
- physical surroundings
- personality
- Time
Related Book For
Managing Business Ethics Making Ethical Decisions
ISBN: 9781506388595
1st Edition
Authors: Alfred A. Marcus, Timothy J. Hargrave
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