_____ orientation explicitly invokes the concept of value such as when a firm uses a no-haggle pricing

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_____ orientation explicitly invokes the concept of value such as when a firm uses a "no-haggle" pricing structure to make the purchase process simpler and easier.

a. Profit

b. Sales

c. Competitor

d. Customer

e. Market

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:53 AM

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_____ orientation explicitly invokes the concept of value such as when a firm uses a no-haggle pricing

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Marketing

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