Marketing(6th edition)
Authors:
Dhruv Grewal, Michael Levy
In Stock: 2 Left
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Solution Manual Includes
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$9.99
Book details
ISBN: 1259709078, 9781259924033, 978-1259709074
Book publisher: McGraw-Hill Education
Book Price $0 : The book 'Marketing' by Dhruv Grewal and Michael Levy, now in its 6th edition, serves as a comprehensive guide for understanding contemporary marketing strategies and principles. This edition is renowned for its balance of theoretical concepts with practical applications in the business world. Key themes include consumer behavior, strategic planning, and the innovative use of technology in marketing. It provides readers with a robust framework to analyze market trends and develop effective marketing strategies. A crucial component of this textbook is its expansive table of content, which is meticulously organized to guide students through the intricacies of marketing components such as segmentation, targeting, and positioning (STP). The book further delves into the nuances of creating value through customer focus and market orientation. While there are no main characters like a novel, the 'characters' in this narrative are the real-world companies and case studies employed to illustrate the application of marketing theory. Accompanied by a solution manual and an answer key, this text aids in reinforcing learning outcomes through solved examples and practice exercises. Well-received by academia and industry professionals alike, this textbook is a staple in business curriculums for its pragmatic approach to complex marketing concepts. As a result, this book frequently appears on required reading lists for courses in business schools. This book is perfect for anyone looking for cheap strategies to tackle difficult subjects.
See the other editions of "Marketing"
Marketing - 3rd Canadian edition
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ISBN: 1259105040, 1259105043, 1259030659, 1259030652, 978-1259030659
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