1. Briefly explain what are the competitive advantages of Kobos e-book system. Are these advantages sustainable over...
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1. Briefly explain what are the competitive advantages of Kobo’s e-book system. Are these advantages sustainable over time?
2. What factors in Kobo’s microenvironment do you think are responsible for Kobo’s success?
3. Identify and describe the macroenvironmental factors that could influence the success of Kobo’s business in the future.
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1 Kobo has entered the market with a vastly different approach that it hoped would forever change the way people buy and read books Its goal is to ena...View the full answer
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