Marketing(3rd Canadian edition)
Authors:
Dhruv Grewal
In Stock: 2 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$80.59
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1259105040, 1259105043, 1259030659, 1259030652, 978-1259030659
Book publisher: McGraw-Hill Ryerson
Book Price $80.59 : The book 'Marketing' by Dhruv Grewal, now in its 3rd edition, is a comprehensive resource that delves deep into modern marketing strategies, analytical tools, and customer-focused methodologies. Aimed at providing both students and professionals with a solid foundation in marketing principles, Grewal’s book emphasizes the importance of understanding the rapidly evolving digital landscape. Key themes of the book include digital marketing, consumer behavior, and strategic brand management. Notable for its engaging approach, the book effectively uses real-world examples and case studies to illustrate how companies can leverage data analytics and social media platforms to enhance customer engagement. While there are no fictional characters, the text employs diverse, illustrative case situations to explain concepts, engaging readers through practical applications. The structure of the book is designed for easy reference, offering a clear table of contents that guides readers through topics like market segmentation, product positioning, and integrated marketing communications. To support learners, the book comes with a solution manual and an answer key for each chapter, making it an invaluable resource for both individual and classroom study. Overall, 'Marketing' by Dhruv Grewal has been well-received for its clear presentation and actionable insights, making it a staple in the library of both aspiring marketers and seasoned professionals. An invaluable, cheap companion for anyone navigating the complexities of higher education fields.
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