A womens clothing retailer has been found guilty of misleading pricing practices. In spite of significant fines,

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A women’s clothing retailer has been found guilty of misleading pricing practices. In spite of significant fines, its pricing practices remain unchanged. Explain how consumerism could force the company to act more ethically in the future.

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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