ABC Company knew that its customers were interested in environmentally friendly business practices, so it began marking

Question:

ABC Company knew that its customers were interested in environmentally friendly business practices, so it began marking all of its products as environmentally friendly because they were made with all-natural ingredients, even though ABC's plant was one of the worst polluters in town. The new term for this practice is

a. Deceptive advertising.

b. Greenwashing.

c. Environmental exploitation.

d. Virtual greening. 

e. Enviromarketing. 

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

Question Posted: