Cervlo is a high-end Canadian bicycle manufacturer. Assume the company is considering entering the U.K. and Chinese
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Cervélo is a high-end Canadian bicycle manufacturer. Assume the company is considering entering the U.K. and Chinese markets. When performing its market assessment, what economic factors should Cervélo consider? Which market do you expect will be more lucrative for Cervélo? Why?
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The three key economic factors that Cervlo should consider are the general economic environment the ...View the full answer
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