Explain the self-reference criterion (SRC) and its significance to global marketers. Conduct exploratory research and find examples
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Explain the self-reference criterion (SRC) and its significance to global marketers. Conduct exploratory research and find examples of product failures that might have been avoided through the application of the SRC.
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Notion of selfreference criteria is a concept in international marketing where all marketers have an ...View the full answer
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